Online Shopping And Identity Theft

Recent data breaches at businesses, educational institutions and medical facilities have caused increased concern and buying behavior among consumers about identity theft.

The recent 2007 Consumer Survey on Data Security from Vontu and other companies found consumers have modified their purchasing behavior as a result of data breaches.

For example, 36% of participants mention they would not use their credit or debit cards to make a purchase with a web merchant they do not know.