New Identity Theft Prevention Service Challenges LifeLock Claims

"Consumers are put at risk when identity theft prevention services store their sensitive personal information on their server and give an all access pass to their employees to have at it as well, all the while touting protection against identity theft" says Anthony Tomei, vice president of lockdownmyid.com, a brand new identity theft prevention service that prides itself on personal individual privacy and secrecy of sensitive data rather than a middleman concierge service and personal data bank.

On May 22, 2008 The Associated Press reported on the various pending and existing lawsuits against LifeLock and its founder. Questions have surfaced around LifeLock's effectiveness, the article reported, leading even the Experian credit bureau to file suit in California. "Security experts say complaints about the company reinforce the time-honored wisdom of keeping [the] Social Security number secret," according to the AP's report.

"The fundamental most basic detterent against identity theft is keeping your data out of data banks that store your sensitive personal information, furthermore one should guard their personal information as if it were a matter of national security" says Anthony.

LockDownMyID (http://www.lockdownmyid.com) offers consumers their own personalized back office in which subscribers can continually extract their data from online and offline sources, reduce junkmail, and use real services like fraud alert call forwarding to 3 numbers and all without storing their personal data (credit card number, social security number, or drivers license.)